“Gardenscapes” is one of the first works that combine Match-3 gameplay with narrative elements. 03 Playable Advertisements in Further Operationįor misleading advertisements that rely on novel gameplay to attract users, video-type materials can vividly and comprehensively display interesting gameplay, which is a good material form.Īccording to data from App Growing Global, video materials of various sizes of “Gardenscapes” accounted for more than 70% in the ads on Google Play in the past three months.

With the support of the product development end, the addition of Minigames can better attracts users, offsets part of the sense of loss of “the wrong product” after users open the game, and cleverly avoids part of the regulatory risk. This kind of mechanism is relatively rare. It will let users who are attracted by the advertisements believe that they can actually play the game in the advertisements after downloading it, even though in fact Minigames only occupies a small part of the game. Playrix will extract the gameplay from the popular ad materials, add it to the product as Minigames and display it on the app store.

The first picture in Google play is the Minigame

Homescapes gardenscapes townscapes ads